Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society
Culture Organism or Techno-Feudalism: How Growing Addictions and Artificial Intelligence Shape Contemporary Society

Author(s): Ljubiša M. Bojić
Subject(s): Anthropology, Philosophy, Media studies, Epistemology, Political Philosophy, Social Philosophy, Culture and social structure , Globalization
Published by: Institut za filozofiju i društvenu teoriju
Keywords: Artificial Intelligence; Virtual Reality; Public Opinion; Mass Media; Mass Society; Material culture ; Synergy; Media dependence; Technological progress; Zeitgeist ; Techno-feudalism ; Neuralink ; Cyborgs
Summary/Abstract: The book describes our tech driven society as the Culture Organism, while the most significant social challenge is repression of the individual by corrupt social agents. This is connected to the appearance of light and mild addictions, discovered through quantitative inquiry, which is put into a wider context, identifying the outcomes as social polarizations, appearance of echo chambers, spread of misinformation and fake news, rise of populist leaders and decreased democratic capacity. Theories of anomie, alienation and mass society are presented as a basis for research. The nature of media is examined in the context of addiction intensity, leading to the conclusion that new media, such as smartphones, are more addictive than the older media. This may be because new media have more reality-mimicking features. The study concludes that AI recommender algorithms are the most powerful social force and a new mass media, as they decide which content to expose billions of people across the globe on an individual level. That is why AI recommender algorithms may be considered a public good.

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