Franšiza - Način pokretanja poduzetničkog pothvata i strategija rasta poslovanja
Franchising – way to start new business venture and growth strategy

Author(s): Aleksandar Erceg
Subject(s): Economy, Business Economy / Management
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: franchising; franchisor; franchisee; growth; starting new business venture; legal regulation;
Summary/Abstract: Numerous literature deals with the franchise in the world, especially in English, while in Croatia there has not been a franchise book that provides insight into the basics of franchising. Book covers all important things about franchising: its origins, definition advantages and dissadvantages, theories used to explain reason for franchising, relation with entrepreneurship, legal side of franchising, influence on national economy, relation with other growth strategies, how to become franchisor and how to become franchisee. In addition, the book is also intended for others interested in franchise business (potential franchisors, franchisees, attorneys and consultants) and provides an overview of this highly dynamic and extremely popular relationship that is used throughout the world for business growth and entry into entrepreneurship.

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