Uczeń czarnoksiężnika czyli społeczna historia marketingu
The Sorcerer’s Apprentice or the Social History of Marketing

Author(s): Anna Giza
Subject(s): Social Sciences, Economy, Sociology, Economic development, Marketing / Advertising, Socio-Economic Research
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: sociology; marketing; marketing techniques; corporate social responsibility; market research; consumer movements
Summary/Abstract: A versatile and multi-faceted approach to the evolution of marketing and its impact on companies, a market economy and economics as a discipline. The author presents the changes that determine the development of marketing practices and succinctly describes the phenomena and processes generated by marketing. The book analyses the economic, social and cultural context and therefore it joins the trend of holistic approaches to the long-term development of key areas of a market economy.

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