Икономически и професионални трансформации в конвергентната медийна среда
Economic and Professional Transformations in Convergent Media Environment

Author(s): Svetla Tsankova, Stela Angova, Bilyana Tomova, Martin Osikovski, Mariya Nikolova, Diana Andreeva-Popyordanova, Gergina Mancheva, Ivan Valchanov
Subject(s): Economy, Education, Communication studies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: media; convergence; economic transformations; professional transformations; traditional media; online media; public relations (PR);
Summary/Abstract: The text presents the results of a multifaceted interdisciplinary study carried out in 2014-2015 by the research team of doctoral students and members of the Department of Media and Public Communications at the University of National and World Economy in Sofia, Bulgaria. The study focuses on current changes in media business models, journalistic skills and competencies, media and journalism education patterns, genre forms, media style and language, PR techniques and media related political practices. The authors pay attention the influence of world and European media standards on economic, professional and political transformations in convergent media environment in Bulgaria, but also examine the specific features of local media markets, journalism, PR and political practice.

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