Медийна среда, публична и стратегическа комуникация
Media Environment, Public and Strategic Communication

Author(s): Stella Konstantinova Angova, Lubomir Stoykov, Petko Todorov, Ivaylo Hristov Hristov, Svetla Tsankova, Martin Ossikovski, Mariya Nikolova, Ivan Valchanov
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: media; online media; business; journalism; public relations; advertising; economics; history of bulgarian journalism; digital communications; communication
Summary/Abstract: The book collection “Media Environment, Public and Strategic Communication” presents the reports of 62 participants in the international conference on the same topic, organized by the Department of Media and Public Communications in the University of National and World Economy. The conference held on October 20- 21, 2017 was located in Sofia, Bulgaria. The academic forum brought together lectures, scientists, experts, PhD students, bachelor and master students from the fields of media science, history and theory of journalism, media, advertising, public relations, economics, business communication, and etc. The participants came from UNWE, Sofia University "St. Kliment Ohridski", The Bulgarian Academy of Science, Southwest University "Neofit Rilski ", University of Library Studies and Information Technologies, American University in Blagoevgrad, University of Lower Silesia, Wroclaw, Poland, University of Bucharest, Ss. Cyril and Methodius University in Skopje, etc. The reports of the participants from Bulgaria, Poland, Portugal, Rumania, Serbia, Republic of Macedonia, are structured in several thematic priorities: contemporary aspects of media education, history of media and journalism, public communication, media and politics, cross cultural communication, business and the formation of media markets, international relations, world economy and media, social media. The book collection is addressed to scientists, experts, lectures and students in the field of communication, media, public relations, history, and economics.

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