Wizerunek felietonisty i sposoby jego werbalnego komunikowania
The image of a columnist and means of their verbal communicating

Author(s): Anna Barańska-Szmitko
Subject(s): Language and Literature Studies, Philology
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: image research; discourse analysis; column newspaper; columnist; triangulation; linguistic analysis of image; image creation; image communication; language communication; expert
Summary/Abstract: The purpose of the research presented in the book was to answer: what image effect can be achieved by what verbal actions? Rational constructivism theory of Michael Fleischer was applied in the study so the research procedure was intersubjective and the researcher’s influence on the results was minimized; it also verified the communicative effect and the intentions were not taken into account. The methods of social researches (experiment) were combined with the analysis of language content (discourse analysis). Over 500 students were reading columns - a genre that allows authors to freely express their personality and beliefs. Upon reading one of the four columnists’ texts, the respondents assigned image characteristics of the publicist, and later indicated those fragments which had constituted the basis for identifying the selected characteristics. The collected quotations were used as material for discourse analysis, which allowed to identify the means of communication specific to each image characteristic (language exponents). The analysis of answers allowed to define the image traits of a public figure, communicating on a verbal level, and also enabled to create a catalogue of exponents of these characteristics. This is the first catalogue of such type and the first one, which was created on the basis of empirical research with the participation of respondents.

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