Média v pohybu: K proměně současných českých publik
"Media on Move: On the Transformation of the Current Czech Audiences"

Author(s): Jakub Macek
Subject(s): Social Sciences, Economy, Media studies, Communication studies, Sociology, Evaluation research, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: Media studies; audience studies; media audiences; mass media; new media; digital media;
Summary/Abstract: This book presents the research findings from a three-year project entitled “New and Old Media in Everyday Life: Media audiences in the time of transformational media usage”. Utilizing qualitative and quantitative insights and drawing upon Anthony Giddens’ Theory of Structuration, the author identifies four primary dimensions to the evolving transformation of current Czech media audiences: (1) the dematerialization of media content linked with the increased fragmentation of media-related practices as well as transforming relations between audiences and media producers, (2) the increasing mediatization of everyday life and social interactions, (3) notable shifts in audiences’ attitude towards shared public and political spheres and (4) a spatiotemporal transformation of everyday life.

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