Proceedings of the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016
Proceedings of the International Scientific Conference of Business Economics Management and Marketing (ISCOBEMM) 2016
Contributor(s): Pavla Odehnalová (Editor), Ondřej Částek (Editor), Ladislava Kuchynková (Editor)
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Economy, Essay|Book Review |Scientific Life, Business Economy / Management, Sociology, Economic policy, International relations/trade, Economic development, Conference Report, Accounting - Business Administration, Marketing / Advertising, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: Business Economics Management; marketing; international scientific conference; Masaryk University; financial crisis; industry; customer satisfaction; business environment;
Summary/Abstract: A collection of papers from the 1st annual International Scientific Conference of Business Economics, Marketing and Management (ISCOBEMM 2016) organized by the Department of Corporate Economy at the Faculty of Economics and Administration of Masaryk University in Brno, Czech Republic. The topic of this conference was Enterprises after the Financial Crisis, particularly Challenges and Solutions for the Industry; however, the scope of conference participants’ papers was much wider, as it covered topics such as customer satisfaction, business performance, foreign direct investment, business environment, family business, industrial development, gender and personality traits in innovations, social business and others. I am proud that our conference was really international with participants from more than five countries from Europe and Asia. These proceedings present the latest scientific findings in the mentioned area.
- E-ISBN-13: 978-80-210-8348-6
- Page Count: 137
- Publication Year: 2016
- Language: English
Succession in Family Business: The Case of the Czech Republic
Succession in Family Business: The Case of the Czech Republic
(Succession in Family Business: The Case of the Czech Republic)
- Author(s):Aleš Kubíček, Petra Štamfestová
- Language:English
- Subject(s):Gender Studies, National Economy, Business Economy / Management, Micro-Economics, Economic development, Socio-Economic Research
- Page Range:1-6
- No. of Pages:6
- Keywords:family business; succession; gender in family business;
- Summary/Abstract:Transfer of ownership and leadership is still very actual topic abroad, but also in the Czech Republic. Succession is a long-term process of planning and managing while its aim is to ensure business continuity across the generations. As a family business grows older, the number of possible successors increases and also increases the risk of potential conflicts among them. Therefore, it is necessary to analyse principles that make succession successful. This article deals with family business succession. The aim of this article is to point out the importance of managing and planning the succession process in family businesses and to find out the main problems in succession. Theoretical part discusses what family business and succession are and also the current state of knowledge about the role of women in succession process. The literature review and an example from the Czech Republic emphasizes main issues that are influencing this longterm process. Focusing on these particular factors can help to families to make the succession more effective.
Business Environment and Foreign Direct Investments in Visegrad Countries
Business Environment and Foreign Direct Investments in Visegrad Countries
(Business Environment and Foreign Direct Investments in Visegrad Countries)
- Author(s):Aneta Bobenič Hintošová, Zuzana Kubíková
- Language:English
- Subject(s):Supranational / Global Economy, Economic policy, International relations/trade, Economic development, Financial Markets
- Page Range:7-12
- No. of Pages:6
- Keywords:Business environment; foreign direct investments; ease of doing business; global competitiveness; economic freedom;
- Summary/Abstract:This paper investigates the effect of selected business environment indicators on FDI inflows in case of Visegrad countries for the period of 2005-2014. Based on correlation and regression analysis, it is concluded that the business environment matters significantly for FDI inflows, however the direction and strength of dependence differs according to analysed factors. On one hand we found that the better global competitiveness of the country the higher volume of inward FDI the country receives. On the other hand, economically more free country; with better rating and easier conditions for doing business does not attract more FDI inflows, but rather the opposite. In case of Visegrad countries, the availability of free working forces (higher unemployment rate) is more likely, what leads to higher FDI inflows.
Potential Role of Social Media in Value Co-Creation
Potential Role of Social Media in Value Co-Creation
(Potential Role of Social Media in Value Co-Creation)
- Author(s):Dušan Mladenović, Roberto Bruni, Anida Krajina, Hana Demelová
- Language:English
- Subject(s):Media studies, Business Economy / Management, Social Informatics, Marketing / Advertising, Socio-Economic Research
- Page Range:13-22
- No. of Pages:10
- Keywords:social media; value co-creation; influence; interactive relations; S-D logic;
- Summary/Abstract:The purpose of this paper is to investigate on the potential role of social media in value co-creation relationships in a marketing and management perspective. It goes without saying how we witness importance of social media in achieving general marketing goals. Moreover, concept of value co-creation implies management initiative to develop closer and mutually beneficial interactive relationships between company and customers in order to further jointly cocreate acceptable outcome for parties involved. Authors will try to give a theoretical overview of potential portrayal of social media as a communicational channel/tool and its eventual footprint on value co-creation. What are the social media marketing and management elements useful to shape and influence the process of value co-creation? How did the academic public approach and elaborate this consanguinity? Primarily, by observing theoretical developments throughout academic prism, authors have been very much interested to tackle these questions. The research performed is theoretical, secondary-desk analysis. Publicly available sources of literature have been utilized. Academia shares contrasting attitudes when it comes to potential roles of social media in value co-creation. A group of analysed authors strongly supports this statement, whilst we have another cluster of authors who are severely opposing and claim that no solid findings are possible until more primary researches are performed.
Do gender and personality traits (BFI-10) influence self-perceived innovativeness?
Do gender and personality traits (BFI-10) influence self-perceived innovativeness?
(Do gender and personality traits (BFI-10) influence self-perceived innovativeness?)
- Author(s):František Sudzina
- Language:English
- Subject(s):Gender Studies, Personality Psychology, Psychology of Self, Methodology and research technology, Socio-Economic Research
- Page Range:23-29
- No. of Pages:7
- Keywords:innovativeness; personality traits; gender; empirical research; quantitative methods;
- Summary/Abstract:Innovativeness is a useful trait in many walks of life. The aim of this paper is to investigate if gender and personality traits influence rating of self-perceived innovativeness. There are two versions of the dependent variable used - innovativeness in the eyes of others, and innovativeness in one's own opinion. Big Five Inventory-10 is used to measure personality traits. Findings are that conscientiousness influences self-perceived innovativeness in the eyes of others, and openness to experience influences self-perceived innovativeness in one's own opinion. Conscientiousness also influences the difference between the two innovativeness variables.
Do gender and personality traits (BFI-10) influence trust?
Do gender and personality traits (BFI-10) influence trust?
(Do gender and personality traits (BFI-10) influence trust?)
- Author(s):František Sudzina
- Language:English
- Subject(s):Gender Studies, Personality Psychology, Methodology and research technology, Socio-Economic Research
- Page Range:31-37
- No. of Pages:7
- Keywords:trust; personality traits; gender; empirical research; quantitative methods;
- Summary/Abstract:Trust as a concept found its way to business literature and it became a widely-used variable. Societal trust is systematically measured since 1960s. Later, it was discovered that two statements, which were used as opposite ends of dichotomous questions, are not truly opposite. The aim of this paper is to investigate if gender and personality traits influence rating of these two statement. And if so, if it is possible to account for these factors and create a robust trust indicator from these two statements after all. Big Five Inventory-10 is used to measure personality traits. Findings are that agreeableness influences both measures of trust and it is not possible to create a single trust indicator with reasonable properties even with adding personality traits into the equation.
Potential of open data in the Czech Republic
Potential of open data in the Czech Republic
(Potential of open data in the Czech Republic)
- Author(s):Jan Boubín
- Language:English
- Subject(s):National Economy, Business Economy / Management, Economic policy, Politics and communication, Economic development
- Page Range:39-45
- No. of Pages:7
- Keywords:economic and innovation potential; government data; open data;
- Summary/Abstract:The paper Potential of open data in the Czech Republic deals with the current situation of open data government and autonomous institutions in the Czech Republic in comparison with other European Union countries (Great Britain, France, Belgium, Austria, Estonia, ...) and defines the possibilities of open data economic development of the Czech Republic. Methodology of the paper includes a search resources dealing with the issue of open data in the Czech Republic and the European Union, comparing the obtained data, the analysis of obtained data and deduction provided for further development. The first part is an evaluation of the current situation and the situation compared with other EU countries. Further conditions for further development and evaluation of the potential of open data for the Czech Republic. The final section of the paper deals with evaluation of possibilities open application data management processes of companies in the Czech Republic in terms of strategic and innovation management. The result is an overview of the potential use of open data in the context of economic development and an estimate of the trend in applications open at the government level.
The Socioeconomic Aspects and Macroeconomic Consequences of Industrial Development
The Socioeconomic Aspects and Macroeconomic Consequences of Industrial Development
(The Socioeconomic Aspects and Macroeconomic Consequences of Industrial Development)
- Author(s):Jan Mertl, Radim Valenčík
- Language:English
- Subject(s):National Economy, Economic policy, Economic development, Socio-Economic Research
- Page Range:47-56
- No. of Pages:10
- Keywords:industrial development; productive employment; social investment; economic growth;
- Summary/Abstract:In recent years, we have been experiencing rapid structural changes in economy, which has huge consequences for the socioeconomic environment as a whole. The paper analyses these changes at macroeconomic level and their relationship to industry, employment, social systems behaviour and performance of businesses connected with human capital development, but also to the (microeconomic) position of individual subjects. The solutions that are rooted in the acquisition, maintaining and utilizing of human capital will be discussed. We will discuss new incentives for social investment and providing productive services, identify barriers of economic growth in current socioeconomic system and show selected obstacles that prevent productive utilization of human capital. Although these issues are controversial by nature, have deep systemic causes and they cannot be resolved immediately or by simple measures, we take a scientific effort to search for opportunities that support adaptive processes, utilize the human potential that is available and can be improved further when decreasing our dependency on material conditions of existence.
Business Environment in V4 Countries
Business Environment in V4 Countries
(Business Environment in V4 Countries)
- Author(s):Michaela Bruothová, František Hurný
- Language:English
- Subject(s):Supranational / Global Economy, Economic policy, International relations/trade, Economic development
- Page Range:57-63
- No. of Pages:7
- Keywords:business conditions; quality of business environment; macroeconomic indicators; country's credit rating; V4 countries;
- Summary/Abstract:The aim of the article is to investigate the relationship between different indices of the quality of business environment on one side and selected macroeconomic indicators and country's credit rating on the other side. The analysis concentrates on the countries of Visegrad four region (V4) – Slovakia, Czech Republic, Hungary and Poland. The following indices are analyzed: Ease of Doing Business created by the World Bank Group, Global Competitiveness Index, Index of Economic Freedom, rating from The World Competitiveness Yearbook and Fragile State Index. We use the real gross domestic product, unemployment rate and inflation rate as the macroeconomic indicators and the results of the country's credit rating evaluated by Moody's, Standard & Poor's and Fitch Ratings. The analysis is based on the country level data for the 2005 – 2014 period derived from the official statistical reports of World Bank, World Economic Forum, Institute for Management Development, The Heritage Foundation, Fund for Peace and Eurostat. The analysis is performed through correlation analysis using Pearson as well as Spearman correlation coefficients. The results of our analysis indicate that relationship between different indices of the quality of business environment and selected macroeconomic indicators or country's credit rating is country specific.
Social Business in the Czech Republic – New Approach to Employment
Social Business in the Czech Republic – New Approach to Employment
(Social Business in the Czech Republic – New Approach to Employment)
- Author(s):Mirka Wildmannova
- Language:English
- Subject(s):National Economy, Business Economy / Management, Economic history, Recent History (1900 till today), Labor relations, Economic development, 19th Century, Socio-Economic Research
- Page Range:65-71
- No. of Pages:7
- Keywords:social entrepreneurship; social enterprise; social economy; disadvantaged people;
- Summary/Abstract:Social entrepreneurship is characterised by a high degree of creativity and innovation, not only in technical terms but also in relation to management-social aspects. Social entrepreneurship is a relatively young sector which is not legally addressed in the Czech Republic. Its development dates back to the 19th century but its main development comes in the second half of the 20th century. In the CR there is a missing government conception of social entrepreneurship and legislative definition of the social business which would direct the formation and development of social businesses in a long–term horizon.
Are Engaged Employees More Satisfied and Personally Attached? A Process Model Approach
Are Engaged Employees More Satisfied and Personally Attached? A Process Model Approach
(Are Engaged Employees More Satisfied and Personally Attached? A Process Model Approach)
- Author(s):Muhammad Musarrat Nawaz, Rizwan Qaiser Danish, Sidra Ramzan, Farid Ahmad
- Language:English
- Subject(s):Business Economy / Management, Labor relations, Organizational Psychology, Human Resources in Economy
- Page Range:73-82
- No. of Pages:10
- Keywords:Job satisfaction; intrinsic rewards; employee engagement; Personal Attachment;
- Summary/Abstract:The attractiveness of employee engagement between business employees has motivated numerous practitioner studies. But, those studies have been performing from the finance or marketing point of view. However, organizational behaviour point of view limited theoretical studies have been conducted, particularly how employee engagement important for employees. The purpose of this research was to investigate what are the consequences of employee engagement in service sector of Pakistan. The collection of data has been done through questionnaire which was prepared to gauge the variables. Overall 301 useable questionnaires are used from which average age and working experience are 25-29 years and 2-5 years respectively whereas on the flip side 67 percent respondents are said to be male. The results of multiple regression analysis and confirmatory factor analysis strongly support the hypothesized relationships. Human resources department of the Service sector may implement the findings of this research to enhance the employee engagement in their respective organizations.
Use of Social Networks in Personnel Marketing
Use of Social Networks in Personnel Marketing
(Use of Social Networks in Personnel Marketing)
- Author(s):Otakar Ungerman
- Language:English
- Subject(s):Media studies, Social Informatics, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research
- Page Range:83-92
- No. of Pages:10
- Keywords:personal marketing; social networks; market research; human resources;
- Summary/Abstract:The paper deals with two current topics, which are social networks and personnel marketing. The review of literature in the paper is focused on the synergy that results from this connection. Personnel marketing as a new field defines an employee as a customer. To achieve higher satisfaction of this customer specific communication channels are used and social networks are one of them. This paper presents a two-level primary research. We have chosen the topic of the paper to fill in the information gap in the application of personnel marketing. The primary qualitative research using in-depth interviews has been applied for this purpose. It resulted in the identification of opportunities in the use of social networks, which was the first partial objective. These attributes were then used in primary quantitative research using electronic questioning. It resulted in the comprehensive overview of the importance of different options for the HR work and in the achievement of the second partial objective. The research was also focused on determining whether the size of the company influences the research result. The paper presents an overall summary of ways how to use social networks and shows the importance of the various ways through which the main objective of the research was achieved. The paper may serve as basis for future theoretical research, as well as it can help companies to implement social networks in their activities and thus increase their competitiveness.
The Performance of Food Enterprises and the Satisfaction of Their Customers
The Performance of Food Enterprises and the Satisfaction of Their Customers
(The Performance of Food Enterprises and the Satisfaction of Their Customers)
- Author(s):Petr Suchánek, Maria Králová
- Language:English
- Subject(s):Business Economy / Management, Accounting - Business Administration, Marketing / Advertising, Socio-Economic Research
- Page Range:93-101
- No. of Pages:9
- Keywords:Business performance; financial indicators; customer satisfaction;
- Summary/Abstract:The subject of this article is an analysis of the relationship between a company’s performance and the satisfaction of its customers. The aim of the article is to determine what relationship exists between business performance and customer satisfaction, whether such satisfaction is measured directly (by means of questions about customer satisfaction with the product) or indirectly, by means of questions about factors which influence satisfaction. The factors which influence customer satisfaction are image, customer expectation, perceived quality, perceived value and complaints. The research was carried out on a sample of 99 enterprises from the food industry in the Czech Republic and a sample of their customers. Performance was assessed using the financial indicators ROA, ROE and asset turnover (ATO). Customer satisfaction was determined using a questionnaire. Within the research, companies were divided into performing and underperforming using the financial indicators, and statistically significant differences in customer satisfaction were subsequently determined using a questionnaire for both groups of enterprises. It was found that these differences exist both within direct customer satisfaction and within almost all of the indirectly monitored satisfaction factors. The research shows that performing companies achieved higher customer satisfaction, including higher (better) image, customer expectation, perceived quality and value, and complaints (for this factor, a better result was a lower level of complaints).
Management of Intellectual Resources: The Problem of Development of Human Capital in Modern Society
Management of Intellectual Resources: The Problem of Development of Human Capital in Modern Society
(Management of Intellectual Resources: The Problem of Development of Human Capital in Modern Society)
- Author(s):Pavel Pushkarev, Olga Aleksandrovna Latuha, Elena Aleksandrovna Pushkareva
- Language:English
- Subject(s):Education, Business Economy / Management, Economic development, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:103-110
- No. of Pages:8
- Keywords:management of intellectual resources; economic science; the social and economic analysis; the human capital; economic growth; scientific and technical potential;
- Summary/Abstract:In article the problem of development of human capital in modern society is analysed. The concept of human capital plays a central role in modern economic analysis. It gives new possibilities for the study of such key issues as economic growth, income distribution, and the place and role of education in social reproduction. Human capital is the most valuable resource of modern society. Globalization in the development of modern society eliminates barriers to movement of capital, technology, information. A significant part of the capital is concentrated in the production and distribution of information. The most important driving force behind these changes was Informatization - the penetration of information and communication technologies in all spheres of life and human activities. It is emphasized, that interest of an economic science to human creative abilities, ways of their activation today has considerably grown. It is marked, that the major active of the human capital is education which becomes a determinative of economic growth and scientific and technical potential of a modern society.
Incorporating the Financial Variables Using Two Step DEA Efficiency Evaluation: Case Study of Slovak Gynaecology Departments
Incorporating the Financial Variables Using Two Step DEA Efficiency Evaluation: Case Study of Slovak Gynaecology Departments
(Incorporating the Financial Variables Using Two Step DEA Efficiency Evaluation: Case Study of Slovak Gynaecology Departments)
- Author(s):Zuzana Hajduová, Roman Lacko, Tibor Bobenič
- Language:English
- Subject(s):National Economy, Business Economy / Management, Methodology and research technology, Health and medicine and law, Accounting - Business Administration
- Page Range:111-118
- No. of Pages:8
- Keywords:DEA; departments; efficiency; truncated regression; two step DE;
- Summary/Abstract:One of the available approach to improve performance of healthcare facilities is Data envelopment analysis - DEA. This method with its variations and supplementary methods, such as regression models, is widely used in many countries of the world. Financial indicators are often included in DEA models. We excluded them from DEA analysis and we included them into second step of two step DEA. This has helped us to determine the impact of these financial indicators on efficiency of gynaecological departments in 8 regions of Slovak republic. We have selected following financial variables: Material costs, Operational Costs and Total revenues. Two step DEA analysis, using truncated regression, shows that these indicators are not suitable to determine efficiency of selected departments.
