THE USE OF GEO-TARGETING DURING ELECTIONS
THE USE OF GEO-TARGETING DURING ELECTIONS

Author(s): Nora Biteniece, Kristina Van Sant
Contributor(s): Anna Reynolds (Editor)
Subject(s): Politics / Political Sciences, Politics, Economy, Political Theory, Political Sciences, Government/Political systems, Electoral systems, Politics and communication, Comparative politics, ICT Information and Communications Technologies
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Indonesia; Finland; Facebook; Instagram; Youtube; Google; Geo-targeting; presidential elections; adaptation of technology;
Summary/Abstract: Internet users around the globe demand different information and experiences that correspond to their geography. The most immediate difference is language: people want news, entertainment and services in their own language. Other things that vary by geography are culture, currency, climate and consumer norms. Geo-targeting is a common tool for targeting information to a specific geographical area and is widely used in digital marketing, in combination with information gleaned from available user data about consumer preferences, to deliver location-specific content. Itis a cost-effective way to match information with consumers.

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