Metode de evaluare și strategii de îmbunătățire a calității serviciilor ecoturistice. Studiu de caz: Județul Sălaj
Evaluation methods and strategies to improve the quality of ecotourism services . Case study: Salaj County

Author(s): Alina Gheorghe
Subject(s): Economy, Business Economy / Management, Tourism, Socio-Economic Research
Published by: EDITURA ASE
Keywords: Ecotourism; intelligent tourism; sustainable development; ecotourism services quality; S.W.O.T. analysis; diversification strategies.
Summary/Abstract: Green tourism is approached with great interest by the specialists in the field of tourism worldwide. Intelligent tourism has a significant contribution to the social and economic well-being of each country. Romania is a country with a high ecotourism potential, both tapped and untapped, due to the diversity of its land forms and the existence of a significant number of protected natural areas. Romanian traditions differ depending on region or area. The architecture of local tourist attractions (museums, memorial houses, fortresses) makes a significant contribution to Romanian niche tourism. In particular, Salaj County has a wealth of ecotourism resources, which should be properly harnessed. The analysis carried out in the present work contributes to the added value of Salaj County's ecotourism services.

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