Social Media Monitoring: A Primer. Methods, tools, and applications for monitoring the social media space
Social Media Monitoring: A Primer. Methods, tools, and applications for monitoring the social media space

Author(s): Henrik Twetman, Marina Paramonova, Monika Hanley, Rolf Fredheim, Kristina Van Sant, Giorgio Bertolini, Alvin Lim, Sebastian Bay
Contributor(s): Anna Reynolds (Editor)
Subject(s): Social Sciences, Economy, Media studies, Communication studies, Sociology, Theory of Communication, Social Informatics, Social Norms / Social Control, ICT Information and Communications Technologies
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Social media; monitoring; social interaction; global information environment; communication technologies;
Summary/Abstract: For the last twenty years, the phenomenon of social media has cemented itself as the new nexus of social interaction. With billions of users across the world, hundreds of online platforms, and a myriad of digital technologies at its backbone, social media is fundamentally reshaping our understanding of the global information environment. Today, social media is essential infrastructure for personal conversation, public debate, and commercial communication. While social media provides many opportunities for unprecedented information sharing, the rapid adoption of limitless communication technologies with instant amplification and global reach has also created significant vulnerabilities. Social media have, in many cases, become a conduit for unsubstantiated information, such as rumours, hoaxes, and conspiracy theories.

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