Reakcije poduzeća na prvi val pandemije COVID-19 - Primjeri dobre prakse
Companies' reaction to the first wave of COVID-19 pandemic – good practice examples

Contributor(s): Sanja Pfeifer (Editor), Sunčica Oberman Peterka (Editor), Nataša Šarlija (Editor), Mirela Alpeza (Editor), Davor Dujak (Editor), Julia Perić (Editor), Marina Stanić (Editor), Ljerka Sedlan-König (Editor)
Subject(s): Economy, Business Economy / Management, Health and medicine and law, Socio-Economic Research
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: strategic response; COVID-19 pandemic; effects of COVID-19; business response to COVID-19; creative strategic turns;
Summary/Abstract: This booklet was created as a result of the work of graduate students of the Faculty of Economics in Osijek, who, during the winter semester in the academic year 2020/2021 listened to the courses Creativity and Innovation and Strategic Management. The aim of the project was to collect and critically evaluate the strategic and creative responses of micro, small and medium enterprises in the Republic of Croatia to the newly created business conditions during and after the first wave of locking or partial restriction of certain economic activities (so-called lockdown), caused by pandemic of coronavirus. The booklet combines the conclusions of seminar papers prepared by students in the form of infographics. The publication aims to: (i) highlight examples of good business practices and responses on the effects of the COVID-19 pandemic; (ii) inspire and encourage other companies to design their own creative responses; (iii) contribute to raising awareness and finding effective solutions to overcome the negative effects of COVID-19 on economic activities; (iv) encourage students to apply professional knowledge, skills and abilities, but also develop positive values and attitudes related to the future profession.

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