Wizualny PR. Siła obrazów w komunikacji organizacji
Visual Public Relations. The power of images in the communication of an organization

Author(s): Alicja Waszkiewicz-Raviv
Subject(s): Social Sciences, Psychology, Social psychology and group interaction
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: visual PR; media psychology; image and communication management
Summary/Abstract: The aim of the book is to search for and demonstrate the impacts of the chosen fields of visual communication on public relations. I will look at PR, the theory and practice of organizational communication through the lens of visual activities. The following questions will be discussed: What, considering visual messages inspired by PR activities, attracts attention in the media sphere? What allows to evaluate, and according to what categories, the informative variables, persuasive variables and the aesthetics of the visual organizational communication? In this book I will demonstrate that one may think about public relations in a creative way and be open to the application of various scientific paradigms. The times of ubiquitous images enable communication professionals to innovate perception management and to increase the effectiveness of public relations.

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