Czytanie informacyjne. Infografiki w procesach poznawczych
Informational Reading. Infographics in Cognitive Processes

Author(s): Mateusz Leszkowicz
Subject(s): Social Sciences, Education
Published by: Wydawnictwo Naukowe Uniwersytetu Adama Mickiewicza
Keywords: informational reading; cognitive process; visual communication; cognitive load; affordances; text-picture integration; multimodality; CTML theory; information design; information graphics; infographics; graphic design; eyetracking
Summary/Abstract: Contemporary media messages are becoming visually fragmented. This is noticeable in the graphic design of many textbooks, magazines, web interfaces or infographics. These media are particularly strong in exposing small portions of text and image. In this sense, they are deprived of the sequential and linear reception typical for the reception of a work of fiction or film. Thus, the question arises as to how the recipients search for starting points for reading and according to which criteria they create their own cognitive paths during the reception, e.g. of infographics. In this work, the answer to the question of whether a diverse graphic layout (design) influences teenagers' visual attention and understanding of content. For this purpose, a method of measuring eyeball movements (oculography) was used during exposure of different types of infographics. The results of this research are widely used in graphic design of printed materials and electronic texts.

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