Култура и етика в международния бизнес. Ролята на културния фактор в бизнеса с възобновяема енергия
Culture and Ethics in International Business. The Culture Factor Role in the Renewable Energy Business

Author(s): Ivan Dimitrov
Subject(s): Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Business Culture and Ethics; International Business; Renewable Energy
Summary/Abstract: Ethics and the cultural factor are of great importance for international business in the modern world. International business operations are conducted by parties who follow certain rules, differentiated by their cultural and ethical differences. Knowledge of these aspects helps to increase the competitiveness of companies. This article outlines their relationship with the renewable energy business. For this purpose are used analysis and synthesis of empirical information, analysis of the content of various publications on economic, political, environmental topics. The results show that in the current economic situation, ethical and cultural aspects have an impact on market trends around the Globe.

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