O językowej polityce zacierania śladów kłopotliwej historii na przykładzie Centrum Bankowo-Finansowego (wcześniej siedziby Komitetu Centralnego PZPR) w Warszawie
Covering the tracks of inconvenient history – language policy of Centrum Bankowo-Finansowe (former Central Committee of the Communist Party headquarters) in Warsaw

Author(s): Michał Basiak
Subject(s): Language studies, Theoretical Linguistics, Applied Linguistics, Philology
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: marketing discourse; developer discourse; manipulation of history; totalitarian architecture
Summary/Abstract: The article above focuses on the manipulation strategies in marketing contents concerning the compromising history of architectural objects. It is a case study on the narration of CBF company, owning the former headquarters of PZPR (Polish United Workers’ Army). Presented strategies, such as replacing shameful information about the object’s history with less important, rather anecdotic facts, omitting the former nomenclature or creating the concept of the “new identity” of the place, are nevertheless universal and hundreds of similar examples can be found in many post-authoritarian countries. In order to emphasize the specific features of developer discourse, the article compares three informative and three commercial sources.

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