Strategii de marketing pentru turismul religios în zona Neamț / Marketing Strategies for Religious Tourism in Neamț Area
Strategii de marketing pentru turismul religios în zona Neamț / Marketing Strategies for Religious Tourism in Neamț Area

Author(s): Doina Guriţă
Subject(s): Social Sciences, Geography, Regional studies, Theology and Religion
Published by: Academia Română, Filiala Iași Institutul de Cercetări Economice și Sociale „Gheorghe Zane”
Keywords: Tourism; Religion; Sustainable development;Marketing strategy;
Summary/Abstract: Religious tourism has an important socio-cultural component, being a practice that positions people within a sacred and spiritual space. Thus, religious tourism has the ability to influence the motivational state of a person seeking cultural and religious objects and places that support his spiritual existence. This article analyses the religious tourism in Neamt area.

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