Psia kość! Kreatywność językowa w nazwach gier planszowych i karcianych
Psia Kość! Linguistic creativity in the names of board and card games
Author(s): Katarzyna Furmaniak
Subject(s): Social Sciences, Theoretical Linguistics, Communication studies
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: board games; linguistic creativity; wordplay; neologisms
Summary/Abstract: This article describes the names of board and card games that were used in order to attract new players. Among the signs of linguistic creativity are neologisms (such as lexical blends); using graphic devices; retrieving the literal meaning of the idiomatic phrases; replacement innovations (phraseological, for example); using intertextuality.
Book: Kreatywność językowa w marketingu
- Page Range: 145-154
- Page Count: 10
- Publication Year: 2022
- Language: Polish
- Content File-PDF