Mezi lží a manipulací: analýza facebookové komunikace SPD před evropskými volbami 20191
Populism as a Communication Strategy: Case Study of the Freedom and Direct Democracy Party on Facebook before the 2019 European Parliament elections

Author(s): Ondřej Filipec, Denisa Charvátová
Subject(s): Theoretical Linguistics, Applied Linguistics, Studies of Literature, Czech Literature, Philology
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: Freedom and Direct Democracy party; Tomio Okamura; Facebook; European Parliament elections; framing; populism; migration
Summary/Abstract: This article analyses the communication of the Freedom and Direct Democracy (SPD) party on Facebook before the 2019 European Parliament elections. In the context of the framing theory, a total of 442 contributions to the social network Facebook which were published in the period of three months before the elections to the European Parliament (from 23 February 2019 to 24 May 2019) are examined. Special attention is paid to communication and the framing of the topic of migration by the SPD, the analysis of selected frames, and analysis of the manipulation techniques used by the party in its political communication. While the SPD was more active on Facebook before the elections to the European Parliament in 2019 than before the elections to the Chamber of Deputies in 2017, the activity of its supporters on the social network was significantly lower. The use of the mobilisation potential of migration as a topic and the deployment of lies and manipulation techniques, which in a communicated form contribute to the radicalisation and maintenance of support among SPD supporters on Facebook, did not help either.

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