Wizerunek premiera Andreja Babiša i premiera Mateusza Morawieckiego w mediach na przykładzie portalu iDnes i rp.pl w kontekście sytuacji kryzysowej w 2020 roku
The image of Prime Minister Andrej Babiš and Prime Minister Mateusz Morawiecki in the media on the example of iDnes and rp.pl in the context of the crisis situation in 2020

Author(s): Joanna Gajda, Katarzyna Giereło-Klimaszewska
Subject(s): Theoretical Linguistics, Applied Linguistics, Studies of Literature, Czech Literature, Philology
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: image; iDnes; rp.pl; Babiš; Morawiecki; COVID-19; content analysis
Summary/Abstract: The article presents the images of Mateusz Morawiecki and Andrej Babiš on the example of selected media: the Czech portal iDnes (iDNES.cz) and the Polish newspaper Rzeczpospolita rp.pl. The aim of the analysis was to show how the Polish Prime Minister is presented in the Czech Republic and the Czech Prime Minister in Poland. The created corpus of texts was analysed on the basis of assumptions concerning image building and presentation of leadership competences. The article identifies key similarities and differences in the portrayal of these figures by selected media in the context of the Covid-19 crisis (from March to October 2020). Based on the assumptions made and the use of quantitative and qualitative content analysis, the authors examined what image of politicians is created by selected media in a crisis situation. The differences and similarities between the presence of Prime Minister Babiš in the Polish media and Prime Minister Morawiecki in the Czech media are an exemplification of an interesting trend in the Polish-Czech relations. The way both prime ministers are portrayed allows us to make preliminary conclusions about the mutual perception of the neighbouring country and its authorities.

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