Analiza wyboru kanałów dystrybucji ubezpieczeń wśród gospodarstw domowych
Analysis of the selection of insurance distribution channels among households

Author(s): Agnieszka Samsel
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Micro-Economics, Marketing / Advertising, ICT Information and Communications Technologies, Business Ethics, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: podejmowanie decyzji;kanały dystrybucji ubezpieczeń;gospodarstwa domowe;ubezpieczenia;insurtech;
Summary/Abstract: The aim of the article is to examine which distribution channels are most often used by households. Moreover, the opinions of households on the future functioning of insurers are verified, as well as the validity of the existence of insurance. The main hypothesis was that young people prefer remote contact with an insurance company. For the purposes of the study, 245 people were surveyed using a questionnaire (CAWI method). The research results are presented graphically in charts. An analysis of variance (ANOVA) was also performed. This analysis showed that there is statistical significance in a pair of variables: gender and the possibility of eliminating personal contact with the insurer, and in a pair of variables – gender and the need to insure.

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