The Notion of ”Publicity” in the Legal Field
The Notion of ”Publicity” in the Legal Field

Author(s): Marilena Marin
Subject(s): Marketing / Advertising, ICT Information and Communications Technologies
Published by: Scientia Moralitas Research Institute
Keywords: advertising; real estate; right of communication
Summary/Abstract: The connection between “law” and “advertising”/“publicity” opens the way to a series of approaches that only an interdisciplinary analysis can portray as completely and correctly as possible. In this paper, we will analyze the notion of ”publicity” with reference to the field of law, in particular, as well as some references to other fields where this notion is used. We will observe that the notions: “law”, ”social and legal order” and “social and legal norms” are present in different fields and analyzed in different visions. In each of these situations, the starting point is terminological benchmarks, as well as some aspects related to the origin and historical evolution of the analyzed notions. Although this work has, first of all, a legal approach, we intend to go a little beyond the boundaries characteristic of the field of law and to clearly delimit the notion of "immovable publicity/movable publicity" from the notions of “publicity" and “advertisement”. Between these notions we bring as a bridge "communication within the limits of the law" or “the right of publicity”. At the end, for an increased efficiency of the information presented, we propose a complete definition of the notion of “publicity”, which will include all the meanings analyzed in this paper.

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