Promovarea online a cărţii: principii şi strategii.
Online promotion of the book: principles and strategies .

Author(s): Lilia Ucraineţ, Gherda Palii
Subject(s): Library and Information Science, Information Architecture, Library operations and management, Electronic information storage and retrieval
Published by: Biblioteca Ştiinţifică a Universităţii de Stat Alecu Russo
Keywords: book; online promotion; SL USARB; university librariy; municipal librariy; blog; informative exhibitions; users; social networks; recent acquisitions; donations; donors;
Summary/Abstract: This article presents the principles and online book promotional strategies in university and municipal libraries in the Republic of Moldova, Russia and Romania and the National Library of the Republic of Moldova, are highlighted online promotion strategies of information resources that influence the organization of libraries, user requirements and research areas. The online book promotion offers ensuring access to modern technologies, the creation of new work tools and services that allow the provision of curricular support at all academic levels and lifelong learning.

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