The Relationship Between Communication Skills and Tourism Perceptions of Local People: The Case of Sinop
The Relationship Between Communication Skills and Tourism Perceptions of Local People: The Case of Sinop

Author(s): Hasibe Yazit, Gul Erkol Bayram, Melike Sak
Subject(s): Social Sciences, Economy, Communication studies, Methodology and research technology, Social development, Tourism, Socio-Economic Research
Published by: Academia Română, Filiala Iași Institutul de Cercetări Economice și Sociale „Gheorghe Zane”
Keywords: Local people; Communication skills; Tourism perception; Sinop;
Summary/Abstract: Local people are one of the important drivers of tourism. They have a significant role on tourist behavior for having a positive destination image and repeat visits. This situation emphasizes the importance of the communication of the local people with the tourists. Tourism perception of the local people is seen as an indicator of its contribution to tourism development. The local people’s positive perception of tourism will enable tourists to be satisfied with this region and contribute to the touristic development of the region. It is thought that tourists from the local people who can develop effective communication skills and positive tourism perception will also be satisfied. In this context, the aim of the research is to determine the relationship between communication skills and tourism perception. In the scope of the research, a questionnaire was applied to 500 people residing in the city of Sinop. The data obtained were evaluated with the SPSS program and the relationship between the communication skills of the local people and their perception of tourism was tested. According to the results, a positive and negative relationship was determined between the communication skills of the local people and the sub-dimensions of tourism perceptions. Some suggestions were made according to the results of the research

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