A közszolgálati média mint kulturális termék
Public Service Media as a Cultural Product

The Promotion of Linguistic and Ethnic Diversity in Slovak Public Service Media

Author(s): Dóra Mierka
Subject(s): Media studies, Sociology of Culture, Identity of Collectives
Published by: Fórum Kisebbségkutató Intézet
Keywords: national minorities in Slovakia; Hungarians in Slovakia; culture; public service; media; broadcasting in minority languages
Summary/Abstract: The media are an important part of social and cultural life. As in the life of the majority nation, so in the life of national minorities, the mother tongue media and the provision of information in the mother tongue play an important role. For national minorities, one source of this content is the public service media, and its broadcasts in their languages. Programmes and contents in the languages of national minorities have a long history in Slovakia going back decades. The aim of this paper is to provide an overview of the role of broadcasting in minority languages in public service media, the concept of public service and the most important phenomena in media theory approaches to it, and to provide an overview of the present and future of public service media in the Slovak–Hungarian cultural context. A separate chapter also presents the results of a small-scale survey of the audience itself, the Hungarians in Slovakia, on their media consumption habits and their attitudes towards Slovak public media broadcasting in the Hungarian language.

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