ПРИВЛАЧЕЊЕ „ЗЕЛЕНОГ“ НОВЦА
ATTRACTING GREEN MONEY

Author(s): Silvije Orsag, Dejan Mikerević
Subject(s): Economy, Business Economy / Management, Energy and Environmental Studies, Accounting - Business Administration
Published by: Savez računovođa i revizora Republike Srpske
Keywords: sustainable development; green finance; green business finance; legal entity for special purpose;
Summary/Abstract: In the paper, we analyze the company’s possibilities for attracting green money. We are talking about money provided for these purposes by states and wider communities, specialized funds, but also money that is ready to be provided by environmentally conscious investors. We started the analysis from the assumption that there is no conflict between profit and sustainable development, but that they can and must go together. In this sense, we have shown that the green economy must be profitable, but also socially responsible and harmonized with the environment. Startingfrom such a determinant of the green economy, we believe that the green transition can be essentially realized only when the green economy is reduced to various companies that will operate profitably, socially responsible and in harmony with the natural environment. Green business must have green business finance. It is an activity that must ensure the financing of that business in the broadest sense of the word. However, in addition to the standard forms, methods and instruments of financing, a company can expand its financial choices by communicating with investors about its green business. An additional lever for attracting green money is the use of a legal entity for special purposes.

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