Промени в потребителското поведение при бързооборотните стоки, породени от пандемията от COVID-19
Consumer Behavior Changes Towards Fast-Moving Consumer Goods Induced by the COVID-19 Pandemic

Author(s): Kalina Kyurkchiyska
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: Consumer Behavior; Consumers; Attitudes; Loyalty; Consumer Need; Marketing
Summary/Abstract: This article examines the main changes in consumer behavior in FMCG business, which occurred as a result of the pandemic of early 2020. It’s about consumer attitudes, habits, frequency and volume of purchases and others are changing. Sales of food and non-food products in different regions in the last 3 years are compared. In this situation, it is very important what actions international companies will take in order to protect their business and increase their revenues.

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