LINKING OF THE URBAN AND RURAL TOURISTIC DIMENSION FOR THE PURPOSE OF INCREASE IN ECONOMIC EFFECT OF TOURISM
LINKING OF THE URBAN AND RURAL TOURISTIC DIMENSION FOR THE PURPOSE OF INCREASE IN ECONOMIC EFFECT OF TOURISM

Author(s): Šemsudin Džeko
Subject(s): Rural and urban sociology, Economic development, Tourism
Published by: Akademija Nauka i Umjetnosti Bosne i Hercegovine
Keywords: Urban tourist product; Rural tourist product; Valorisation of rural areas; Sustainable development;
Summary/Abstract: This paper advocates new way of improvement of cooperation between private and public sector by creating strategic plans for integration of urban (existing) and rural tourist products, with an application of the principles of sustainable development, in order to form a unique tourist itinerary. Repositioning of existing urban products by linking with new rural products will result in creation of competitive tourist products, which concurrently include the less valorised areas. Thus, a foundation for extension of tourist stays and increase in income in less developed areas is created. So, the tourism, which has been identified as one of the key branches of economy development in Bosnia and Herzegovina, accomplishes its role of an instrument for poverty alleviation, advancement of local entrepreneurship, renewal of demographic structure and improvement of living conditions in rural communities. The tourist itinerary/product of such quality, which meets the expectations of international tourist and is, at the same time, adjusted with the trends on the world’s tourist market, guarantees a social-economic effect of tourism.

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