La présence de la pandémie dans la presse féminine en Pologne en 2020
The presence of the pandemic in the women's press in Poland in 2020

Analysis of selected case studies

Author(s): Natalia Walkowiak
Subject(s): Economy, Sociology, International relations/trade, Security and defense
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: pandemic; women’s press; qualitative analysis; journalistic genre; politics; experts advices
Summary/Abstract: The pandemic has changed people’s everyday life. According to research carried out by CBOS in January 2021, over 65% of Polish society is afraid of infection. It is therefore not surprising that the topic of coronavirus has also completely dominated the media discourse. In her research, the author focused on the image of pandemic in the Polish women’s magazines. This segment is an important element of media system in Poland and accounts for approximately 20% of the entire magazine market. The aim of the research was to show how women’s magazines communicate the issue of pandemic. For the study, the author has chosen two titles, which are the sales leaders in their segments: «Twój Styl» (luxury magazines) and «Kobieta i Życie» (guidance magazines).

• Details
• Contents