CORPORATE AND RECRUITMENT WEBSITES AS TOOLS FOR RECRUITING
CORPORATE AND RECRUITMENT WEBSITES AS TOOLS FOR RECRUITING

Author(s): Ludvik Eger, Dana Egerová, Michal Mičík, David Prantl
Subject(s): Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: recruiting; corporate websites; recruitment websites; social media; job seekers;
Summary/Abstract: In recent years, the use of corporate websites to recruit potential job applicants has played an important role in HR practises. It is also evident that corporate websites are considered as one of the major tools for attracting and selecting new employees. Despite this trend, the empirical research on the use of corporate websites for recruitment processes is still limited. The paper reports the findings from the survey focused on evaluation of 107 corporate websites of the association AutoSAP in the Czech Republic with the aim to better understand how these companies use their own websites for recruiting and selection of potential job applicants., In this study, 16 items were divided into three sections and were used for evaluation of corporate websites and social media sites. Our findings show that most companies provide explicit organisation-related information and available information regarding job characteristics. On the other hand, the findings highlight that most companies do not communicate elements regarding their culture and do not provide content particularly targeting college or university candidates. Moreover, only a half of companies from our sample (AutoSAP) uses social media as a part of their recruitment efforts. Findings of this study are useful for an improvement of company’s communication and their recruitment process on the Internet. Outcomes can also improve attractiveness of a company for talented young people who are looking for their future employer.

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