BUSINESS INTELLIGENCE SYSTEM IMPLEMENTATION AND ITS APPLICATION IN MANAGEMENT OF MEDIUM-SIZED ENTERPRISE
BUSINESS INTELLIGENCE SYSTEM IMPLEMENTATION AND ITS APPLICATION IN MANAGEMENT OF MEDIUM-SIZED ENTERPRISE

Author(s): Marta Nosková
Subject(s): Business Economy / Management
Published by: Masarykova univerzita nakladatelství
Keywords: business intelligence; BI; small and medium-sized enterprises (SME);
Summary/Abstract: Information technology helps enterprises to exchange loads of information, although often without the distinguishing their importance for decision-making. Business Intelligence (BI) systems are usually implemented in order to support decision-making process in enterprises. BI provides tools and techniques that are able to transform business data into useful information and knowledge. Nowadays BI is not only domain of large companies, but also domain of many small and medium-sized enterprises. This article summarizes theoretical background of BI, its relation to knowledge management, its tools; and discusses the possibilities of its use. In addition, the example of BI implementation in particular mediumsized enterprise is presented. The implementation is described by objectives of BI, monitored areas of organisational performance and future possible development. Overall, it shows how individual managerial processes in the enterprise can be supported by BI system.

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