PREFERRED METHOD OF ACQUIRING INFORMATION BY MASS EVENT PARTICIPANTS
PREFERRED METHOD OF ACQUIRING INFORMATION BY MASS EVENT PARTICIPANTS

Author(s): Joanna Woźniak
Subject(s): Media studies, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: mass events; promotional activities; survey;
Summary/Abstract: The principal objective of this publication is to determine the preferred method of acquiring information by mass events participants. The survey was conducted on the group of 1,520 individuals that participated in XXII Rzeszow Juwenalia, the largest student project implemented in the South-East of Poland. Rzeszow Juwenalia is the perfect example of a mass event, which, on average, is participated by 25,000 individuals present on the campus. For the analysis of data, the STATISTICA 12 program was applied. Conducting the survey made it possible to determine the marketing activities which will reach the target group most effectively. The following ones were included: social media, a web page of the event, acquiring information from acquaintances, and also visiting a web page of the event. In accordance with the opinion of the authoress, the results of the research may be applied in practice, and constitute a valuable guideline for the future organizers of mass events.

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