Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic
Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic

Author(s): Lucie Boublíková, Ludvik Eger
Subject(s): Media studies, Business Economy / Management, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: recruitment; corporate websites; recruitment websites; social media; job seekers;
Summary/Abstract: In recent years, the use of corporate websites and social media to recruit potential job applicants have been playing an important role in HR practises. It is also evident that corporate websites and social media sites are considered as one of the key tools for attracting and selecting job seekers. The study is focused on online recruitment of the companies which are members of Czech Association of Public Transport Companies. Hiring employees at the beginning of 2018 was not easy in the Czech Republic because there was very low unemployment. The driver was among the first position in-demand. The research aim was to determine how the selected companies use the internet for recruitment activities. The paper reports the findings from the survey focused on evaluation of 19 corporate websites and social media sites in 2018. It was also used the Spearman correlation coefficient to determine whether there was a correlation between the level of e-rucruitment and the level of company size and between the level of e-rucruitment and the level of company profit. Findings of the study are useful for an improvement of company’s communication and their recruitment process on the Internet and for an increase of the attractiveness of companies for people who are looking for their future employer.

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