Customer Satisfaction and Loyalty towards Companies in the Slovak Republic
Customer Satisfaction and Loyalty towards Companies in the Slovak Republic

Author(s): Gabriela Dubcová, Katarína Grančičová, Dana Hrušovská
Subject(s): Business Economy / Management, Behaviorism
Published by: Masarykova univerzita nakladatelství
Keywords: customer satisfaction and loyalty; importance; frequency; way of evaluation;
Summary/Abstract: In this paper, we focused on evaluating customer satisfaction and loyalty towards companies in the Slovak Republic. The goal of every seller and manufacturer is customer satisfaction. Satisfied customers repeat their purchase, maintain long-term business relationships, and ensure that the companies grow in sales and potential sale profits. In the paper, we focused on the evaluation of research taken in companies in the Slovak Republic in 2016, the importance of evaluating customer satisfaction and loyalty for companies, frequency of the evaluation and the way used for evaluation. Subsequently we examined dependence of customer satisfaction and loyalty to the size of the companies, its structure, focus, industry and time of presence in the sector. The results of the survey can be used to create the right sales strategy in specific companies, and are the means to further attract new customers.

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