Facebook Practices of the Czech Regional Capitals – Pilot Insights in the Character of the Communication with Citizens
Facebook Practices of the Czech Regional Capitals – Pilot Insights in the Character of the Communication with Citizens

Author(s): Filip Hrůza, Lucia MAKÝŠOVÁ
Subject(s): Media studies, Civil Society, Public Administration, Social Informatics
Published by: Masarykova univerzita nakladatelství
Keywords: In-depth analysis; descriptive statistics; regional cities; Facebook;
Summary/Abstract: Social media are continuously becoming a new significant tool for public administrations, not only for reaching their communities, but also for getting feedbacks, generating discussions or stimulating other forms of civic participation. From this perspective, the introduction and use of social media in public administration have enabled to intensify and expand this two-way relationship between public administration bodies on a particular level of government and the public or relevant stakeholders. Current practice and previous relevant research show public administration entities use social media with diverse intensity, purpose or strategy. This research is gathering current experience and knowledge concerning this specific issue abroad and with focus on the Czech Republic. The sample contains the data of the Facebook posts of the Czech regional capitals and the aim of the paper is to analyse what type of information local governments publish through its Facebook pages and how public is engaged in the communication.

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