МОТИВАЦИОННИ ФАКТОРИ В ОБУЧЕНИЕТО НА СТУДЕНТИТЕ ПО СЧЕТОВОДСТВО, ФИНАНСИ И ОДИТ
MOTIVATION FACTORS IN EDUCATION OF ACCOUNTING, FINANCE AND AUDIT STUDENTS

Author(s): Nadezhda Popova-Yosifova
Subject(s): Social Sciences, Economy, Education, Accounting - Business Administration
Published by: Икономически университет - Варна
Keywords: motivation; education; accounting; finance; auditing
Summary/Abstract: The purpose of this study is to explore the influence of various motivational factors among students regarding their choice to study in the field of accounting, corporate finance and auditing. A survey was conducted among students from the University of Economics – Varna. As a result of the research, it is formed as a main finding that the completed secondary economic education and the prestigious nature of the accounting profession have a very strong influence on the students‘ choice.

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