Dönem Film Afişlerinde Yer Alan Kadın Giysilerinin Özellikleri ve Afişlerin Göstergebilim ile Analizi
Characteristics of Women’s Clothing in Period Movie Posters and Analysis of Posters with Semiotics

Author(s): Şerife Gülcü Yıldız, Yasemin Yasa
Subject(s): Politics / Political Sciences, Social Sciences, Psychology, Essay|Book Review |Scientific Life, General Reference Works, Geography, Regional studies, Library and Information Science, Sociology
Published by: Transnational Press London
Keywords: Sinema Filmleri; Film Afişi; Göstergebilim; Kadın Giysileri; Movies; Movie poster; Semiotics; Women’s Clothing
Summary/Abstract: Posters are of great importance in the cinema industry all over the world. The posters on which the film markets itself and allows it to spread widely are also a for profit investment for the producers. In addition to being for profit, posters, which assume art and design value, also contain written and visual elements in their content and provide information transfer to the audience with the method of editing from an aesthetic point of view.It is possible to make out how this transmission contains messages and what meanings it contains with the method of indicative scientific solution.It is feasible to define semiotics as an interdisciplinary science based on the interpretation and interpretation of symbols, shapes and symbols. In this context, the aim of the research is to analyze the messages intended to be given on the posters by using semiotic analysis of movie posters.The universe of the research consists of movie posters. 5 movie posters with period costumes were included in the sampling by the method of judicial sampling from the universe and their analysis was carried out. In this context, the aim of the research is to analyze the messages intended to be given on the posters by using semiotic analysis of movie posters.It is also important to understand what is shown beyond what is seen in semiotics and to interpret those meanings. For this reason, in the study, the images shown in the poster are explained and the meanings attached to them are revealed. In the analysis of the posters, the method of straight meaning and side meaning, which is the method applied by Barthes in semiotics, was used.The research is qualitative research and has a scanning model.

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