MOŽNOSTI UPLATNĚNÍ MENTÁLNÍCH MAP A ASOCIAČNÍCH ANALÝZ V REGIONÁLNÍCH ANALÝZÁCH
POSSIBILITIES OF USAGE OF MENTAL MAPS AND ASSOCIATION ANALYSIS IN REGIONAL ANALYSIS

Author(s): VLADIMÍRA ŠILHÁNKOVÁ, MICHAEL PONDĚLÍČEK, Iva POSLUŠNÁ, PAVEL STRUHA
Subject(s): Regional Geography, Maps / Cartography, Cognitive Psychology
Published by: Masarykova univerzita nakladatelství
Keywords: mental map; association analysis; regional analysis;
Summary/Abstract: Mental mapping was firstly used by geographers in 1960s’ and 1970s’ as an expression of a perception of a city or to study territory preferences of its citizens. In present time, it is being used in many ways in “regionalistic” tasks, however it has never became integral part of regional analysis, and so it is known as a curiosity or an anomaly in a research of a territory and its problems. With a creation of mental maps is also related processing of association analyses, which haven’t been used in regional analyses and regional development at all. The purpose of the work is to imagine options of use of a mental mapping and an association analysis in regional analyses on example of the outcomes of terrain excursions of students, who study regionalistic subjects, and demonstrate this way possibilities of use of these techniques as a new and complementary element in a research of a current state and a development potential of the territory. Based on practical knowledge, we can call mental maps of “developing” type as a hand drawn “picture” of the mapped location, which contains the most important parts of the area. In terms of a conception we can divide them into “partial” and “holistic” maps, and we can evaluate them with an analysis of a frequency. Association analyses can be concepted as associations geographical or as associations preceptual, eventually as comparative analyses, that compare states of two or more territories.

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