IDENTIFIKACE GLOBÁLNÍCH TRENDŮ V CESTOVNÍM RUCHU A JEJICH VLIV NA UDRŽITELNOST DESTINACE
IDENTIFICATION OF GLOBAL TOURISM TRENDS AND THEIR IMPACT ON DESTINATION SUSTAINABILITY

Author(s): Markéta Novotná, Lenka GRAJCIAROVÁ, Dominika POLEHŇA
Subject(s): Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: tourism; sustainability; megatrends;
Summary/Abstract: The paper focuses on the issue of the tourism destination sustainability which is confronted with the problems caused by the different global trends. However, to determine particular approaches to managing tourism impacts on destination sustainability, it is necessary to identify the current global trends currently affecting tourism. Therefore, the paper aims to provide a comprehensive overview for categorization of key global trends and analysis of their potential impact on destination sustainability. For this purpose, a compilation of selected international studies is carried out. Using analytical-synthetic methods, the significant trends are then identified, classified and summarized in a specialized database, including the evaluation of the expected impacts on the destinations, their infrastructure, services, and products offered to a consumer. According to the OECD methodology, trends are divided into four basic categories – people, planet, productivity, and polity. However, due to the interconnection of trends, it is possible to apply multi-aspect categorization. For evaluation, it is necessary to take into account the interconnectivity and the mutual influence of the trends. Finally, the choice of model destinations is outlined based on the occurrence of identified trends, and further research procedures related to destination sustainability are proposed.

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