REGIONAL PRODUCTS OFFERED BY TOURIST INFORMATION CENTERS IN SLOVAKIA
REGIONAL PRODUCTS OFFERED BY TOURIST INFORMATION CENTERS IN SLOVAKIA

Author(s): ĽUDMILA MAZÚCHOVÁ, KRISTÍNA PANČÍKOVÁ
Subject(s): Business Economy / Management, Regional Geography, Economic development, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: creative tourism; region; regional product; Slovakia; tourist information center;
Summary/Abstract: Tourist information centers play an important role in the development of tourism. They exist in all countries with developed tourism and are therefore also important in regions of Slovakia. They contribute not only to the improvement of visitor information but also to the promotion of regional products. The aim of the paper is to examine and compare the offer and ways of promoting regional products in tourist information centers in Slovakia. In the first half of 2018 we conducted a survey in 52 tourist information centers, which is associated with the Association of Information Centers of Slovakia. Information was obtained by the method of interviewing employees of selected tourist information centers. Primary data were processed by Friedman and McNemar tests and descriptive statistics methods. The results show that in the offer of tourist information centers, collectors' items, craft and art products are generally the most represented regional products. In tourist information centers to promote regional products, they most often use personal sales and their own websites. Tourist information centers are currently also intensively involved in the preparation and promotion of organized events aimed at presenting the uniqueness of Slovakia's regions, which contribute to the development of creative tourism.

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