SPATIAL ASPECT AND BEHAVIOR OF TOUR OPERATORS IN SLOVAKIA (CASE STUDY)
SPATIAL ASPECT AND BEHAVIOR OF TOUR OPERATORS IN SLOVAKIA (CASE STUDY)

Author(s): Lucia Šolcová, Jozef Petrikovič
Subject(s): Business Economy / Management, Present Times (2010 - today), Marketing / Advertising, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: marketing; tour operator; travel agency; disparities of Slovak regions and SWOT analyze;
Summary/Abstract: Slovakia recorded rapid development in tourism. This phenomenon also follow the increase in the number of tour operators and travel agencies. Part of the paper is devoted to spatial aspects of travel agencies and disparities within individual regions of Slovakia. Good management and marketing in controling and new approaches and trends accelerate the development and advancement of tour operators. The paper is focused to the functional evaluation of German tour operator which operates in Slovakia for the period 2011-2017. The aim is to analyze the effectiveness of management on the basis of the overall balance in relation to the number of clients and evaluate the number of travel agencies that offer product of tour operator within the regions of Slovakia. Research was running in 2017 during the summer season. The number of clients depends mainly on the political stability of the destination that the tour operator can not influence, but can influence a whole range of factors and management practices.

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