PREČO BY SA MALO MESTO UCHÁDZAŤ O TITUL EURÓPSKE MESTO ŠPORTU?
WHY SHOULD THE CITY APPLY FOR THE TITLE EUROPEAN CITY OF SPORT?

Author(s): Katarína Šulajová, Nikola Štefanišinová, Nikoleta MUTHOVÁ
Subject(s): Sports Studies
Published by: Masarykova univerzita nakladatelství
Keywords: sport; city development; the title European city of sport;
Summary/Abstract: Cities play an important role in the development and supporting of sport. One of the means of supporting sport in cities is the title European city of sport, which is awarded annually to cities by the organization ACES Europe on the basis of established criteria. The aim of the paper was to identify the positive and negative connections associated with the title European city of sport by proposing SWOT analysis and the TOWS matrix and suggesting ways of using it for cities applying for this title. The work brings a shift in the knowledge of the issue of the title European city of sport and the positive and negative connections arising from it. The research assumption is original and has not been dealt with in detail in the theoretical or practical issues. By gaining the title European city of sport, city should acquire know-how from ACES Europe on how to increase city sport support and get feedback on the current city sport level. The results of the survey show that ACES Europe has the insufficient methodology for evaluating cities and recommendations for increasing the supply of sports in cities. Ultimately, they are cities that need to be active in using the title of European city of sport and its prestige to improve sport in city.

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