Essential Factors for Brand Cities and the Effects of Digital Technologies Such as Artificial Intelligence on Brand Cities and City Marketing
Essential Factors for Brand Cities and the Effects of Digital Technologies Such as Artificial Intelligence on Brand Cities and City Marketing

Author(s): Sevgi Aydin, Kemal Gökhan Nalbant
Subject(s): Rural and urban sociology, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Artificial Intelligence; AI; City Marketing; Brand Cities; Digital Technologies; marketing;
Summary/Abstract: A sign or symbol that assists in differentiating one person’s products or services from those of another person’s goods or services and that can be represented graphically is referred to as a brand. The brand may be a sign, its combination, and other visible representations of information, such as phrases, names, slogans, letters, numbers, drawings, and emblems; or spatial features of the product itself, such as its appearance, packaging, shape, color, or color combination. The appearance of a city is often considered throughout the planning and development stages. The common foundation for this is that a well-known toponym often creates events, investments, and other kinds of activity. Quite a few cities are concerted efforts to position themselves and promote their strategic objectives. Frequently, the reputation of a city is connected to its efforts to attract investment and tourists, as well as to the number of prosperous enterprises located there (Alperytė & Išoraitė, 2019).

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