Türkiye’de Kripto Para Birimlerine Gösterilen İlginin Google Trends Verileriyle Analizi
Analysis of the Interest in Crypto Currency in Turkey with Google Trends Data

Author(s): Tahsin Galip Tekin
Subject(s): National Economy, Financial Markets, ICT Information and Communications Technologies
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Cryptocurrency; Turkey; Google Trends Data; crypto money market;
Summary/Abstract: The aim of this study is to reveal and analyze the interest shown in cryptocurrencies in Turkey and the internet researches made on the basis of Google Trends data for the three cryptocurrencies with the largest volume. The study consists of three chapters. The first chapter is about the concept of money and its historical development, Bitcoin, altcoins and Google Trends, where the conceptual framework is created based on the relevant literature. In the second chapter, summary information of some of the studies related to the subject obtained as a result of the literature review is given. The third chapter is the analysis chapter in which the data obtained are evaluated. In the analysis section, data for 2019, 2020 and 2021 were analyzed. All data used is taken from trends.google.com.tr. In the study, the data of searches made with the search terms “Kripto Para”, “Bitcoin”, “Ethereum”, “Binance Coin”, “btc”, “eth” and “bnb” were analyzed. Except for the search term “Cryptocurrency”, the search terms refer to the names and abbreviations of the three largest cryptocurrencies by volume, excluding stable cryptocurrencies. According to the results obtained, more interest has been shown in the crypto money market in Turkey in 2020 than in 2019 and in 2021 than in 2020. Eastern Anatolia and Southeastern Anatolia Regions have been the geographical regions that show the most intense interest in the crypto money market. Different usage habits have been identified in internet research on cryptocurrencies.

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