Sağlık Kurumlarında Swot Analizi
SWOT Analysis in Health Institutions

Author(s): Fatih Budak, Mahmut Arık
Subject(s): Welfare systems, Management and complex organizations, Health and medicine and law, Welfare services
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Health Institutions; Management; health sector;
Summary/Abstract: Management has to determine the strengths, weaknesses, opportunities and threats of the enterprise (FUTZ). Then the strategist will need to change his behavior in the direction of combining external opportunities with strengths, reducing threats and weaknesses in the external environment. This process is known as FUTZ analysis. Management uses FUTZ analysis to make decisions about the overall strategy of the enterprise, the system, the sector. Turkey's geographical location, qualified human resources in production and management, a strong domestic Sunday that is open to development affect the development of the health sector and the flow of foreign capital. Decreasing death and illness rates, developing population and demographic indicators, increasing awareness of health care, professionalization of health personnel, harmonization efforts with the European Union in the health sector are the strengths of the Turkish health sector. As a result of the SWOT analysis, the Directorate has more superiority (e.g.; High problem-solving ability, and solution-oriented work, having an expert and experienced team, making continuous field supervision, team spirit, having the team to be people of different professions, working in coordination with other departments, etc.) and threats (e.g.; making staff work outside their job description, opening new workspaces and increasing workload, low level of education among staff, high risk of workspaces, disruption of staff's work due to compensation assurance, etc.) it has been determined that he has.This situation reveals that the unit can implement UT (superiority-threats) strategies.As a result, it is suggested that the unit analyzed should implement strategies that will enable it to eliminate threats by using its current superior aspects. It is thought that the study will be useful for managers of health institutions who want to apply SWOT analysis working in inpatient treatment institutions besides the Kilis Provincial Health Directorate in terms of both the method and the results obtained.

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