Geleneksel Pazarlamadan Yeşil Pazarlamaya Geçiş Süreci: Tüketicinin Yeşil Ürün Tercihini Etkileyen Faktörler
Transition Process from Traditional Marketing to Green Marketing: Factors Affecting the Consumer's Choice of Green Products

Author(s): Necmiye Kapusuz, Cihat Kartal, Tülin Durukan
Subject(s): Business Economy / Management, Energy and Environmental Studies, Environmental interactions, Transformation Period (1990 - 2010), Present Times (2010 - today), Marketing / Advertising
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Marketing; green marketing; business; management;
Summary/Abstract: In this study, a literature review on the process that transforms from traditional marketing to green marketing has been made and the green marketing classification has been evaluated comparatively. For this purpose, a wide range of national and international articles published in marketing, business and management journals between 1992-2022 were scanned. The findings obtained from the review constitute the main theme of this study.

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