Organik Ürünlerin Pazarlanmasına İlişkin Durum Değerlendirmesi
Situation Assessment of the Marketing of Organic Foods

Author(s): Mutlu Bulut, Burak Şen
Subject(s): Agriculture, Environmental interactions, Marketing / Advertising
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Marketing; Organic Foods; Organic agriculture;
Summary/Abstract: Organic agriculture is a sustainable integrated ecological system for the production of safe, quality, certified food, and this system is tightly controlled to meet the wants and needs of consumers, to achieve economic and ecological gain and to protect the environment. Organic food, which aims to protect human health and the environment, has become a growing sector since its emergence. As the sector grows and competition increases, the marketing of organic foods has gained more importance. This study was carried out to evaluate the current structure of organic food production and to identify problems in marketing and offer solutions. This paper was carried out in the review model. The marketing mix of organic food products is based on four basic principles. The most common problems in the marketing of organic products; product prices are more expensive than substitute products, higher input costs, long and costly certification processes, and storage problems. On the other hand, as consumers' awareness increases, their tendency to buy organic foods also increases. Research results from previous studies have shown that organic food demand is dependent on high household income, age and education level. Among these factors, education and income level are one of the most important factors affecting the organic product purchasing behavior of consumers.

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