Factors Affecting the Competitiveness of SMEs and the Role of Accounting Information System
Factors Affecting the Competitiveness of SMEs and the Role of Accounting Information System

Author(s): Mehmet Göl
Subject(s): Business Economy / Management, Accounting - Business Administration, ICT Information and Communications Technologies
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: SMEs; Accounting Information System;
Summary/Abstract: The growth of the enterprises, the increasing production capacities with the renewal of the production technologies used, and the fact that the world markets have become attractive for all enterprises as a result of the globalization trend have caused the enterprises to encounter some problems in marketing the products they produce. The biggest of these problems is struggling with competitors who produce and market the same product or substitute product. The necessity of struggling with these competitors has led businesses to attach great importance to the phenomenon of competition and to try to have some superiority over their competitors.

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