Bir Pazarlama Stratejisi Olarak: Planlı Eskitme Kavramı
As a Marketing Strategy: The Concept of Planned Obsolescence

Author(s): Mert Öztürk
Subject(s): Business Economy / Management, Economic development, Marketing / Advertising
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Marketing; Planned obsolescence; economic development;
Summary/Abstract: Planned obsolescence, it is a concept that has been discussed since the beginning of the 20. century, is seen as a method of economic development and is applied by companies in various ways in order to encourage consumers to buy new products more often in this direction. Planned obsolescence, which is seen as a constant source of income for companies, gives businesses a great economic advantage in this regard. The main purpose of planned obsolescence is that the existing product will become obsolete earlier than expected using planned methods and the new product will be purchased by the consumer earlier than expected.

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