THE FINANCIAL DECISIONS ON HUMAN RESOURCE: SUSTAINABILITY OF SALES
THE FINANCIAL DECISIONS ON HUMAN RESOURCE: SUSTAINABILITY OF SALES

Author(s): Domnita Gritco
Subject(s): Economy, Human Resources in Economy
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: financing decision; human capital; sales; sustainability; pandemic crisis-Covid-19;
Summary/Abstract: In general, finances are constantly exposed to numerous risks, shocks or pressure factors, demographics changes, political disturbances including economic and financial crises depending on the year stages economic cycle. Based on this context, we aim to analyze the impact of the decision to finance human capital on sales sustainability. The sustainability of company sales requires substantial investment in equipment and training of human resources. This study will analyze data on the evolution of internal process integration among enterprises, the use of the Internet by employees in enterprises, and the evolution of Internet sales and the adoption of e-business applications in enterprises. It is important to note in the analysis carried out how the companies were developing before the pandemic and how the pandemic influenced this aspect and whether sales feel this aspect. The study will indicate prospects for carrying out other studies, based on the analysis carried out in this paper.

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